Nitya Sharma

Hi, I'm Nitya 👋

Marketing professional with hands-on experience in generative AI, analytics, and digital strategy. I love building data-driven solutions and helping brands grow through innovation.

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About

I'm a marketing professional pursuing an MBA in Marketing Analytics at Pace University. I combine creative problem-solving with analytical rigor to help brands grow through innovation, technology, and measurable impact. I've worked on diverse projects ranging from comprehensive SaaS KPI dashboards to AI video generation and end-to-end social media strategy implementation. With expertise in generative AI, marketing analytics, and digital strategy, I'm passionate about leveraging data and cutting-edge AI tools to address real-world business challenges.

Work Experience

Futurescape Technologies Pvt. Ltd.

April 2025 - Present

Management Trainee – AI Integration, Marketing Strategy & Business Development

Practiced marketing analytics, A/B testing, KPI dashboard building, and business research to enhance portfolio and brand strategy. Produced AI-generated multimedia assets and pitched creative solutions for branding, portfolio development, and workflow efficiency. Experimented with AI platforms including Meta Developer for WhatsApp bot development and Lovable AI for app prototyping.

Futurescape Technologies Pvt. Ltd.

May 2022 - June 2022

Sales and Marketing Intern

Conducted market research on social platforms to identify and generate leads, contributing to a growing sales pipeline. Executed targeted outreach campaigns and scheduled follow-up meetings, enhancing client engagement and conversion rates. Supported digital marketing initiatives and client relationship management, driving business growth and revenue development.

Snico Studio

October 2021 - December 2021

Assistant Manager

Oversaw daily operations, including client communications and vendor coordination, ensuring seamless workflow and customer satisfaction. Planned and executed social media content strategy, engaging customers and boosting online presence across platforms. Relaunched Snico Studio with digital branding, catalog visuals, packaging concepts, and social media content using generative AI. Automated social media workflows and catalog replies using Meta Business Suite and Linktree integration.

Education

Pace University

Master of Business Administration (MBA) - Marketing Analytics

Mithibai College

Bachelor of Management Studies (BMS) - Marketing

Delhi Public School

Skills

Marketing Analytics

Digital Marketing

Data Visualization

Generative AI

Prompt Engineering

A/B Testing

KPI Dashboards

Social Media Engagement

Business Research

Content Creation

Marketing Strategy

Business Development

Brand Management

Data Analysis

Data Cleaning

Market Research

Business Strategy

Project Coordination

Team Collaboration

Microsoft Excel

Tools

Content Creation

AI

Analytics

My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

KPI Dashboard with BigQuery & Looker Studio

KPI Dashboard with BigQuery & Looker Studio

2025

Live SaaS analytics dashboard tracking MRR, Churn, CAC, LTV with Google Sheets → BigQuery → Looker Studio.

Google Sheets

BigQuery

Looker Studio

Data Visualization

A/B Testing

Statistical Analysis

SaaS Metrics

AI Real Estate Investment Video Pitch

AI Real Estate Investment Video Pitch

2025

Cinematic video pitch showing beer factory to luxury transformation using Veo 2, Sora, Kling & ElevenLabs multilingual voiceovers.

Runway ML

Google Gemini

ElevenLabs

Veo 2

Sora

Kling

Prompt Engineering

AI Video Generation

Snico Studio Digital Relaunch & E-Commerce Strategy

Snico Studio Digital Relaunch & E-Commerce Strategy

2025

Grew lifestyle brand from manual Instagram posts to AI-powered e-commerce using ChatGPT visuals & Meta automation.

ChatGPT

AI Image Generation

Meta Business Suite

Linktree

Social Media Marketing

E-Commerce

Content Marketing

A/B Testing Analytics in Google Colab

A/B Testing Analytics in Google Colab

2025

Hands-on A/B testing deep dive - built datasets, ran z-tests, decoded p-values, mastered experimental design quality checks.

Google Colab

Python

A/B Testing

Statistical Analysis

Data Analysis

Experimental Design

App Prototype with Lovable AI & Supabase

App Prototype with Lovable AI & Supabase

2025

Shipped functional app prototype in 3 days using Lovable AI no-code + Supabase backend + GitHub - no coding required.

Lovable AI

Supabase

GitHub

No-Code Development

Product Design

UI/UX

Certifications

Google Data Analytics Professional Certificate

Data analytics, data visualization, statistical analysis, case studies

MS Excel - Beginner to Advanced

Advanced formulas, pivot tables, data analysis, dashboard creation

Technology Entrepreneurship: Lab to Market

Startup methodology, product development, business model innovation

Contact

Get in Touch

Want to chat? Feel free to send me an email or book a meeting and I'll respond whenever I can.